The word was there and it meant the other thing
Three blank cells held after a whole-site read because the word turned up meaning something else: a rota that was a bookings brief, invoices sent to guests.
When you grep 558 pages of a rival’s site for the word that names a cell, the hits come back in seconds and the temptation is to fill the cell from the count. On Sunday three cells had hits and stayed blank, because the word on the page meant something other than the thing the row asks about. Each one is a small lesson in why a hit is a sentence to read and not an answer.
Rota
The staff-scheduling row asks whether the product plans who works when. Their site has a feature called a pre-shift brief, and the word “shift” lit up the search. Read in place, the brief is a summary of the day’s bookings sent to the floor team before service: how many covers, which tables, any notes. Useful, and nothing to do with who is on the rota. The cell stayed blank and the comment beside the row records the sentence and why it did not count.
Invoices
The invoicing row asks about supplier invoices, the ones a kitchen gets from the people it buys from, and which our stock side reads against deliveries. Their site mentions invoices on their events product, where a venue sends an invoice to a guest who booked a function. The word is the same. The direction of the money is the opposite. Blank.
Meal deal
The meal-deal row asks whether the product can price a bundle below the sum of its parts. The hit was a case study in which a venue describes its own family meal deal, a thing the venue sells. Nowhere on the page does the software claim to build it; the venue may well have priced it as a single item. A customer’s menu is not a product feature. Blank.
The rule that falls out
A cell gets a tick when a page describes the product doing the thing the row names. A word match that describes a different thing, a customer’s thing, or money going the other way is not that. We keep the sentence anyway, in the source beside the row, so the next person who runs the search and sees the same hit finds the reason it was set aside instead of filling the cell we left empty on purpose. Three blanks that could have been three ticks by keyword, and the table is more useful for having neither.